Well, you get all excited about a new product launch, send out a newsletter explaining it all, put everything in place to launch…
…and then your entire family gets norovirus.
One week of horror later, we’re all well again, and the new Engaged Reading Time starts this week. The new domain name has propagated (and I can’t believe it was available), the first issue is already in progress and I’m still feeling positive about the idea — having some paying subscribers helps — and I ran my first Audience Engagement Strategies workshop last Monday, and it went very well. There’s something here.
I’m still convinced that making audience engagement part of the heart of our journalism will address many of the issues the industry is facing — maybe not quickly, but certainly in the medium-to-long term. In many ways, this is not a new belief. It’s been part of my work since I joined RBI’s editorial development team back in 2005.
But all the signs are that this is the time to act on it - and the next issue of this newsletter (a sample of the paid offering) will address that head on.
More of that, after the regularly scheduled “interesting reading” links (and if you’ve no idea what I’m taking about, check out last issue