Engaged Reading Time - Issue #51
Happy Monday, people — if that's not an oxymoron.
Today, a quick round-up of news and advice about key platforms and tools for audience engagement.
As ever, let me know if this is useful — or not!
Lead Story
Learning to Listen: Building a culture of engagement in newsrooms
If you're into audience engagement (and if not, why are you subscribed to this newsletter? 😉) this is an essential read.
What Happens When Your Tweet Becomes a Subway Ad
Twitter’s latest ad campaign features tweets from its users. What's it like to be featured? Inessential but fun reading.
Horny People, You’re Free: Instagram’s Following Tab Is Gone
Interesting change - Instagram has removed the tab that allowed you to essentially stalk your friends' interests across the platform. It'll probably be good for engagement - people will feel freer without their friends watching over their shoulders.
How 8 Experts Are Anticipating Instagram Hiding Likes
There's been a lot of talk about what the experiments in removing Likes might do for social media. There's some insightful takes in here. And some, uh, less so.
Instagram launches 'Threads' messaging app just for friends
Good Lord. A new messaging app from the Facebook empire that updates your status by tracking you.
That's not a good look right now.
Newsletters
Is Anyone Going to Get Rich Off of Email Newsletters?
Does it matter? A medium where a good number of people can make a decent living would be nice. I'm a loooong way off that point with this little effort, but baby steps…
Newsletters: how to connect communities
Newsletters are an intensely personal medium. Here’s how to do them right - and use them to make an impact. An incredibly useful talk from last week.
TikTok
Yes, you DO need to know about it.
On TikTok, There Is No Time
This is interesting. So much media is time-centric. TikTok breaks that link, and that makes the dynamics of the service that bit different.
TikTok famous: How the app is turning teenagers into celebrities
The latest iteration of this kinds of story, which people have been writing about various services, going back to blogging 20 years ago…
Job
Audience Engagement Editor, Quanta Magazine job with Simons Foundation
Audience Engagement Editor, Quanta Magazine in New York , Experienced (Non-Manager), News & Journalism, Marketing & Communications with Simons Foundation.
And finally…
Have a great week, people. And as ever, I mainly grow this list through recommendations, so if you know anyone who you think would find this useful - please do forward it on!
Thanks,
Adam
