Happy Monday, people — if that's not an oxymoron.
Today, a quick round-up of news and advice about key platforms and tools for audience engagement.
As ever, let me know if this is useful — or not!
If you're into audience engagement (and if not, why are you subscribed to this newsletter? 😉) this is an essential read.
Twitter’s latest ad campaign features tweets from its users. What's it like to be featured? Inessential but fun reading.
Interesting change - Instagram has removed the tab that allowed you to essentially stalk your friends' interests across the platform. It'll probably be good for engagement - people will feel freer without their friends watching over their shoulders.
There's been a lot of talk about what the experiments in removing Likes might do for social media. There's some insightful takes in here. And some, uh, less so.
Good Lord. A new messaging app from the Facebook empire that updates your status by tracking you.
That's not a good look right now.
Does it matter? A medium where a good number of people can make a decent living would be nice. I'm a loooong way off that point with this little effort, but baby steps…
Newsletters are an intensely personal medium. Here’s how to do them right - and use them to make an impact. An incredibly useful talk from last week.
Yes, you DO need to know about it.
This is interesting. So much media is time-centric. TikTok breaks that link, and that makes the dynamics of the service that bit different.
The latest iteration of this kinds of story, which people have been writing about various services, going back to blogging 20 years ago…
Audience Engagement Editor, Quanta Magazine in New York , Experienced (Non-Manager), News & Journalism, Marketing & Communications with Simons Foundation.
Have a great week, people. And as ever, I mainly grow this list through recommendations, so if you know anyone who you think would find this useful - please do forward it on!