Engaged Reading Time - Issue #51

Happy Monday, people — if that's not an oxymoron.

Today, a quick round-up of news and advice about key platforms and tools for audience engagement.

As ever, let me know if this is useful — or not!

Lead Story

Learning to Listen: Building a culture of engagement in newsrooms

Learning to Listen: Building a culture of engagement in newsrooms

If you're into audience engagement (and if not, why are you subscribed to this newsletter? 😉) this is an essential read.

Twitter

What Happens When Your Tweet Becomes a Subway Ad

What Happens When Your Tweet Becomes a Subway Ad

Twitter’s latest ad campaign features tweets from its users. What's it like to be featured? Inessential but fun reading.

Instagram

Horny People, You’re Free: Instagram’s Following Tab Is Gone

Horny People, You’re Free: Instagram’s Following Tab Is Gone

Interesting change - Instagram has removed the tab that allowed you to essentially stalk your friends' interests across the platform. It'll probably be good for engagement - people will feel freer without their friends watching over their shoulders.

How 8 Experts Are Anticipating Instagram Hiding Likes

How 8 Experts Are Anticipating Instagram Hiding Likes

There's been a lot of talk about what the experiments in removing Likes might do for social media. There's some insightful takes in here. And some, uh, less so.

Instagram launches 'Threads' messaging app just for friends

Instagram launches 'Threads' messaging app just for friends

Good Lord. A new messaging app from the Facebook empire that updates your status by tracking you.

That's not a good look right now.

Newsletters

Is Anyone Going to Get Rich Off of Email Newsletters?

Is Anyone Going to Get Rich Off of Email Newsletters?

Does it matter? A medium where a good number of people can make a decent living would be nice. I'm a loooong way off that point with this little effort, but baby steps…

Newsletters: how to connect communities

Newsletters: how to connect communities

Newsletters are an intensely personal medium. Here’s how to do them right - and use them to make an impact. An incredibly useful talk from last week.

TikTok

Yes, you DO need to know about it.

On TikTok, There Is No Time

On TikTok, There Is No Time

This is interesting. So much media is time-centric. TikTok breaks that link, and that makes the dynamics of the service that bit different.

TikTok famous: How the app is turning teenagers into celebrities

TikTok famous: How the app is turning teenagers into celebrities

The latest iteration of this kinds of story, which people have been writing about various services, going back to blogging 20 years ago…

Job

Audience Engagement Editor, Quanta Magazine job with Simons Foundation

Audience Engagement Editor, Quanta Magazine in New York , Experienced (Non-Manager), News & Journalism, Marketing & Communications with Simons Foundation.

And finally…

My youngest recreates one of the great memes of yesterday.

Have a great week, people. And as ever, I mainly grow this list through recommendations, so if you know anyone who you think would find this useful - please do forward it on!

Thanks,

Adam