Here's the latest batch of Audience Engagement links. Watch for some analysis tomorrow, and hopefully another batch of links on Thursday.
Future of the social internet
Great New Yorker piece on the emerging "IndieWeb" - an attempt to retake the web from the big platforms that have caused so many problems. I'm a great fan of micro.blog, for example. I've yet to see any publishers experiment with any of this. Are we too hooked on the platforms?
A thoughtful Medium piece looking at trend of people withdrawing from the open internet, towards more protected online spaces. The consequences of this could be big.
A back-to-the-future-past piece looking at the technology falling into place to allow people — and publishers — to own their own spaces and communities again.
This is a great summary of why the existing state of affair is so problematic
Facebook to explicitly ask people who and what they're most close to - and compare that data with what it sees in terms of engagement.
LinkedIn's own guidelines on creating engaging discussions within its platform. I'm always slightly sceptical of these — but worth checking out.
How to get found in a Like-less world…
We all sort of knew this, didn't we? Nice to see it proved, though.
A word of caution on this: it's very much about the mainstream news, rather than anything more niche. I'm going to so a long piece on this in the near future for OM&HB, but what Google's doing is narrowing the range of information people are exposed to - and I'm not impressed.
A handy reference guide…
A good question…
A timely reminder: being worth trolling is a sign of success, not failure. But how you manage it matters.
See you next weekend for more links.
If you like what I'm doing here — and are interested in audience engagement — please consider becoming a member to help support my work, and get access to the member-exclusive emails.