Engaged Reading Time - Issue #40
Greetings from my daughter’s gymnastics class. My wife is at a conference today, so I’m picking up childcare responsibilities, and pulling this together on my iPad while my youngest jumps off things into other things…
Addressing Sensational Health Claims
Facebook - finally - starts to follow Pinterest’s lead on this issue. Just because you can publish something, doesn’t mean reach is an automatic right. This is a decent compromise between censorship and spreading misinformation — but again, Facebook is relying on those it has displaced to solve its problems.
Media companies are hitting a "Trump slump" with the president's shock factor wearing off
RIP the “Trump Bump”. We saw a similar Brexit Bump in the UK. Pretty clear message here - big events do drive interest in news, but that effect doesn’t last. That’s why audience engagement is so critical - what can you do to engage and thus retain the fresh interest?
Chinese-owned TikTok under investigation in the UK.
The US has dominated social media for the past decade or so. That might be changing — and a social media landscape dominated by apps from other parts of the world may be very challenging.
WeChat Is Watching
A handy reminder, in light of the above story, of how very different the Chinese social media scene is, and how much WeChat dominates it.
LinkedIn prioritising niche content over general viral material
This is a critical shift if LinkedIn really wants to establish itself as a critical network for work. In work, like nothing else, general viral content is a waste of everyone’s time. My LinkedIn feed is already looking more useful — how about yours?
Given how many of you lovely folks have to use social media professionally, this might be of value…
How to use social media, according to a mental health expert
Six tips from a psychologist for coping with the negative impacts of social media use, which research has linked to social isolation, loneliness, and depression.
Have a great day everyone. If this lands successfully in your in-box, it’ll be the first edition I’ve done completely on my iPad. The iPad lifestyle edges closer…