Engaged Reading Time - Issue #40
Greetings from my daughter’s gymnastics class. My wife is at a conference today, so I’m picking up childcare responsibilities, and pulling this together on my iPad while my youngest jumps off things into other things…
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Addressing Sensational Health Claims
Facebook - finally - starts to follow Pinterest’s lead on this issue. Just because you can publish something, doesn’t mean reach is an automatic right. This is a decent compromise between censorship and spreading misinformation — but again, Facebook is relying on those it has displaced to solve its problems.
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Media companies are hitting a "Trump slump" with the president's shock factor wearing off
RIP the “Trump Bump”. We saw a similar Brexit Bump in the UK. Pretty clear message here - big events do drive interest in news, but that effect doesn’t last. That’s why audience engagement is so critical - what can you do to engage and thus retain the fresh interest?
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Chinese-owned TikTok under investigation in the UK.
The US has dominated social media for the past decade or so. That might be changing — and a social media landscape dominated by apps from other parts of the world may be very challenging.
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WeChat Is Watching
A handy reminder, in light of the above story, of how very different the Chinese social media scene is, and how much WeChat dominates it.
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LinkedIn prioritising niche content over general viral material
This is a critical shift if LinkedIn really wants to establish itself as a critical network for work. In work, like nothing else, general viral content is a waste of everyone’s time. My LinkedIn feed is already looking more useful — how about yours?
Wellness Bonus
Given how many of you lovely folks have to use social media professionally, this might be of value…
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How to use social media, according to a mental health expert
Six tips from a psychologist for coping with the negative impacts of social media use, which research has linked to social isolation, loneliness, and depression.
Coda
Have a great day everyone. If this lands successfully in your in-box, it’ll be the first edition I’ve done completely on my iPad. The iPad lifestyle edges closer…