Engaged Reading Time - Issue #49

Just a quick link dump today - lots of catching up to do, and a lot of things are shifting fast around the major platforms.

I hope you find this lot useful.

Adam

Long Reads

The business case for listening to your audience is still murky (but early results are promising)

The big read for today — audience engagement is leading to a more positive newsroom experience - but that's not yet translating into money.

Facebook Watch and the Emotion-Harvesting Future of Television

Two key points: the numbers are still very vague around Facebook Watch - but the format is emerging into something others can learn from.

Quick Hits

PRWeek UK shakes up editorial leadership team

Interesting to note that PRWeek consider audience engagement to be a top level job.

EU courts can now force Facebook to remove ‘illegal comments’ worldwide

The is yet another landmark ruling from the CJEU in a period of few weeks, but the latest one might be monumental in defning Facebook's duty as a moderator.

Instagram Stories Scheduling from Buffer

Well, this could be incredibly handy.

With Facebook’s Coming News Tab, Only Some Will Get Paid

Surprise! This is always Facebook's playbook: pays some big people to produce content for a year or son, hoping that lures in smaller publishers to achieve the scale they want. And then cut off the cash.

Facebook’s ‘Today In’ Expansion: Everything Publishers Need to Know

More details on the Facebook local news experiment in the US and Australia.

FT closes Whatsapp group sharing free stories as platform clamps down on bulk messaging

The short version seems to be that this distribution strategy is on life-support as Facebook clamps down on misinformation vectors via WhatsApp.

A Viral Social Media Campaign About Emergency “Grab Bags” Was Linked To The First Company You See When You Google Them

What a surprise. 🙄

Google starts highlighting key moments from videos in Search

This is an interesting shift in video optimisation for search - but it requires you to do some work in setting things up.

Job Alert

Audience Development Manager, Thomson Reuters Foundation Job in London,

Thomson Reuters has a career opportunity for a Audience Development Manager, Thomson Reuters Foundation in London,

And finally…

Troll Factory

It's your first day at the new job at Troll Factory. How many followers can you get? An interesting game designed to get you in the mindset of the organised misinformation operations.